25 Out Of 33 Baba Ramdev Endorsed Patanjali Ad Claims Found To Be Misleading

We’ve all heard of ‘Patanjali Ayurved’, the Baba Ramdev endorsed consumer goods company. It sells more than 400 different products across the food and cosmetic categories at disruptively low prices. The company has come into some trouble recently due to their exceedingly false claims in their advertisements.

The Advertising Standards Council of India (ASCI), a voluntary self-regulatory body, found that 25 out of 33 ‘Patanjali Ayurved’ advertisements were in violation of the ASCI code.

For example, one of the ads for the company’s toothpaste, ‘Dant Kanti’, was found to be misleading. It made several claims of health benefits with no scientific evidence of the same.

“Ad claims that this toothpaste is effective against Pyorrhoea, swelling and bleeding of gums, yellowing of teeth and bad breath. There is no scientific data to support this claim. Hence, this ad is misleading.”

Considering the fact that crores of individuals have gone out and purchased these products on the basis of their advertisements, such news is alarming.

When we buy cosmetic and daily hygiene products like shampoos and soaps, we’ve got no real clue about what’s inside the bottle. Hence, we’re forced to trust whatever the brands prints on the cover and whatever it claims in its ads.

If a product doesn’t really solve the problem it claims to solve, it could prove to be quite dangerous for unsuspecting consumers.

News Source: Factly