5 Reasons Why This Is Probably One Of The Best Ads I’ve Ever Seen

Nescafé’s new ad depicting the journey of a stammering standup comedian is probably not just an ad, but a video with hidden life lessons.

Here are 5 reasons why we believe it’s one of the best ads ever.

1. It’s realistic

Anyone who has ever attended standup gigs would appreciate the fact that the jokes in the video are not overly funny: they are mild. And rightly so; the protagonist is struggling and he turns his weakness as the trump card instead of the joke.

2. People who never give up always win

We live at a point of time where video should stream instantly, salary should double every 6 months: it’s an age of instant gratification. Where this video triumphs is showcasing the power of perseverance. You will always win, if you don’t give up.

3. There are no overnight success stories

People pop champagne to celebrate success, but they often miss out on the numerous cups of coffees that led to that day of celebration.

4. Learn to laugh at yourself

A little sense of humour can make life so much easier. You earn the right to make fun of others, only if you can laugh at yourself first. Simple, aint it?

5. Tough times don’t last, tough people do

Life’s a roller coaster journey, not a smooth sailing ferry ride. So hold on to your seat, scream out loud, enjoy the ride, LIVE.

#ItAllStarts with a NESCAFÉ.