The power of social media is phenomenal. But what trumps this is the power of those who are the proclaimed kings and queens of these platforms. Take the Kardashian-Jenner brood, for example. They’re what you’d call ‘influencers’, who can change the direction of the masses with just their one action. Their one whim can make and break empires and there’s no better example of that then this recent news involving Kylie Jenner and Snapchat Inc.
According to latest news reports, at the closing of business on Thursday, Snapchat’s (SNAP) stock closed down 6%, causing a mammoth loss of $1.3 billion to the company. And it can be attributed majorly to a single tweet by reality television star and newbie hot mama, Kylie Jenner.
Kylie Jenner’s is one of the most followed celebrity accounts on the social photo-sharing platform. It won’t be wrong to say that a lot of her fans probably sign in just to check her updates, which offered an incredible insight into Jenner’s life.
But alas, Kylie hasn’t been a fan herself of the app lately, as is amply evident from her tweet.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Uh oh.
Though, the star was quick to clear the air that Snapchat would always be her eternal first love in her next tweet.
still love you tho snap … my first love
— Kylie Jenner (@KylieJenner) February 21, 2018
However, it was too late. The damage was already done as hundreds of Kylie’s fans launched into a similar tirade about not using Snapchat anymore.
Classic example of ‘Where the sun goes, there go the sunflowers’!
1. Just not feelin’ it anymore!
It sucksssss 🙁 feel like there is no connection anymore.
— Manny MUA (@MannyMua733) February 21, 2018
2. Not a fan of the new update!
It's SO tedious to find the content you're looking for. I used to check it at least a dozen times a day. Now I barely look at it twice 😔 Definitely miss the old version!
— Annie Dorado (@Sylvrgdss) February 21, 2018
3. Whoa. That was extreme.
I deleted it.
— bria (@jbsrecognition) February 21, 2018
4. Sorry, Snapchat!
https://twitter.com/BandaBongeka/status/966605962391015424
5. You do that, Kylie!
Your the queen of @Snapchat call em up and tell them whats good !
— Mr.Browsofficial (@FatKenny3) February 21, 2018
TBH, the downfall of Snapchat has been an eventual process, with Instagram’s ‘Stories’ feature turning out to be a competent threat. What agitated loyal users even more was the app’s recent update, mostly because it reshuffled the entire interface, making it too confusing to navigate.
Kylie Jenner isn’t the only celebrity irked by the app’s latest update. Singer John Legend’s wife and social media celeb, Chrissy Teigen too voiced her concerns about it.
I’m seeing this same comment so often. I liked that you guys felt like we were friends. I’m sad it doesn’t feel like that anymore. How many people have to hate an update for it to be reconsidered? https://t.co/PI7OAf9Qlg
— chrissy teigen (@chrissyteigen) February 9, 2018
There’s even a Change.org petition being circulated calling for a removal of the new design, which was taken into consideration by Snapchat. The company has announced that it will introduce some new features that will help mitigate the confusing interface.
Alas, this announcement comes a little late, considering one of the may rulers of the kingdom of social media, Kylie Jenner, has already revealed that this Kardashian isn’t keeping up with Snapchat!
Ouch, looks like something Snapped!
Cover Image Source: 2