It’s Time Women Start Investing In Themselves. Konkona Explains In This Brilliant Ad By ICICI Bank.

We owe ourselves the love that we so freely give to other people. And that’s especially true for women in our society. Women have always been moulded into roles that demanded unconditional love and sacrifice.

And more often than not, that leads to ‘going with the flow’ without loving or caring or investing in oneself. Be it time, money or a little introspection.

That’s exactly the crux of this video featuring Konkona Sen Sharma, where she aptly explains the situation in just under 2 minutes

In this day and age, women are no longer in the supporting role, they’re the lead. They aren’t a part of award acceptance speeches, they’re the ones giving them. We’re witnessing an era of strong women capable of handling their own. Women with passions, ambitions, and opinions.

This commendable initiative, #FundYourOwnWorth by ICICI Bank, encourages women to invest time and energy in themselves, for their own goals and dreams. It also recognizes women who have already done so by sharing their inspiring tales with us.

If you know an inspiring woman, nominate her in #FundYourOwnWorth for the Advantage Woman Awards. The top 3 winners will get cash grants worth ₹5 lakh, ₹3 lakh and ₹ 2lakh to fulfill their vision. Sumit your stories here.

Don’t dream your life, but live your dreams.