I think it’s safe to say that with the right advertising, you can sell a bridge even in the desert! Yes, I’m aware of the vices of capitalism/consumerism but isn’t it just liberating when finally find something that you were specifically looking for? Who do you think makes the communication happen? Ads, billboards, magazines; the right ones at the right time!
Talking about good advertising, IKEA, a Netherlands-based furniture company, has come up with an ingenious and novel ad that has successfully become the first viral ad of 2018…
If you haven’t heard already, Swedish agency Åkestam Holst has created a magazine ad for IKEA that encourages women to pee on it–the ad itself–for discounts, reports Adweek!
Yes, you head that right.
I know it might sound gross but it has created quite a splash (pun intended)!
Now, if you’re flooded with ‘What’ and ‘Why’ questions, let me tell you the advert doubles a pregnancy test for women, where expectant mums can avail rebates on its new crib!
The ad which is running is running in Amelia magazine is brought together in association Mercene Labs that developed the tech behind it.
A free pregnancy test through which you can reap benefits of a family discount program! I mean, what’s not to like? I mean, not only has is the idea out-of-the-box but also in line with IKEA’s ‘Where Life Happens’ theme. Reportedly, families who are adopting, of course, can avail the discount.
Needless to say, the campaign (which honestly is any grosser than other pregnancy tests) has generated a lot of buzz online.
1. For starters…
Well that's not something you see every dayhttps://t.co/RU0pb8fWS3
— Razor 94.7 (@razor947) January 12, 2018
2. Sounds about right!
This is incredible: https://t.co/WOeTi67AeL
— 🅱️🌹🅰️ (@broazay) January 10, 2018
3. Another way to look at it.
No more dollar store pregnancy tests, get over here ikea ad
— GrumpTher (@Ther_panther) January 11, 2018
4. We’re tripping on it too.
Ikea is encouraging women to pee on the ad in its latest catalogue (the paper contains similar technology to a pregnancy test)
If the test is positive, then the ad gives you a coupon for a crib. LMAO
— SUNNI (@SunniAndTheCity) January 11, 2018
Newest print ad from #Ikea is a legit pregnancy test, offering cheaper pricing on products if positive. The work that went into this is incredible. I can't even being to imagine pitching this as an idea though lolhttps://t.co/U4mi9m3V3m
— Josh Dempsey (@bethebean66) January 12, 2018
Still wondering how it works? Watch it here.
Now, correct me if I’m wrong but we need to see some of these ideas in India too. Imagine the sales it’d bring! Not to mention, the eyeballs. Anyone listening?