Diwali Celebrations In India Are Beautiful But How Many Of Us Consider The Aftermath?

The festival of Diwali is a time of joy, happiness and beautiful festive cheer. It’s a time when the nation lights up in celebration. You meet up with relatives, catch up with friends, exchange gifts, and enjoy an unending variety of sweets!

However, what do you think our environment feels like after Diwali?

Hmm… Wonder why that is?

 

On the day after Diwali, garbage across India goes up by an average of 30% and it takes days to clear.

1. A street in Bangalore after Diwali

 

2. And here’s one from Lokhandwala, Mumbai

While we enjoy the Diwali celebrations to the fullest, the aftermath of these extravagant events often goes unchecked.

 

This Diwali, let us celebrate the festival to the fullest but also be considerate of the environment. This year, let’s take the pledge to celebrate a #CleanDiwali. 

This year, take a pledge and share the word at www.cleanitupthisdiwali.com to ensure you celebrate the night of Diwali to its fullest while ensuring that its aftermath does not leave our environment, our nation looking sore.

As an additional incentive, JCB is giving you a chance to win a lot of merchandise as a thank you for taking up this unique cause. JCB has always been committed to ensuring India remains clean through not just the work their machines do, but also through the way it all comes together.

So let us come together, take the pledge, and ensure a beautiful, brilliant and #CleanDiwali!

Cover image by Jayashree on Flickr

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This story is brought to you in association with JCB