Time and again, we’ve all felt frustrated by the filth in our neighborhood, the dirty and broken pavements, the paan stains on public places, the stench of an urinated wall beside the footpath. All of us feel like doing something about it, but are confused on how to get started. Don’t we all feel the same?
This is the inspiring story of the anonymous community in Bangalore named “The Ugly Indian”, who has taken the initiative of leading by example. Their motto is honest and straightforward, Kaam Chalu, Mooh Bandh.
Here is a glimpse of the mind blowing transformations they’ve done;
In their own words,
” No activism, no lectures, no awareness drives, no moralizing. Just go out and do it.”
True to their motto, the group deliberately stays anonymous and avoids media hype and adulation. As the wise men say, “Media hype is like stepping onto dust. It gets into your eyes and distracts you from your goal”.
One common question that comes to our mind
As of now, they have two products viz.
tereBin – the bin for India (over 200 working well in Bangalore)
WonderLOO – street urinals that work (5 in operation, more coming soon)
We end the article with the beautiful picture above. It’s never too early to start and it’s never too late.